The problem

A widening skills gap

Pricing is one of the most complex, business-critical areas of insurance, and pricing talent is hard to find, develop and keep.

Your talent challenges

Our answer

Recruit, train, deploy

A programme built only for insurance pricing. We don't just place people in pricing roles: we develop them, then deploy them into pricing teams across the UK.

How recruit-train-deploy works

Where we fit

Complement, not compete

We work alongside your graduate schemes and talent attraction, and widen your reach to graduates, career returners and changers and ex-forces talent.

Hire pricing talent

Pathfinders™ by FlarePeople grew out of years of experience in insurance recruitment and talent strategy. As part of the GWV Talent Solutions group, we've worked with UK insurers and seen first-hand how hard it is to find, develop and keep high-performing pricing talent.

The pattern kept repeating. Experienced pricing analysts are hard to find, and when one does move, another team is left with the gap. Graduate schemes bring raw potential, but the training falls on senior analysts who already have full-time jobs. Meanwhile, people with a real aptitude for pricing, from graduates and service leavers to career returners and changers, are too often overlooked altogether.

So we built something to fix it. We find people with the aptitude and attitude for pricing, train them for ten weeks in the Pathfinders™ Academy with practising pricing experts, and deploy them into UK pricing teams ready to contribute. They are supported throughout an initial contract, typically 24 months, and at the end the insurer can take them on permanently.

Junior pricing analyst working on insurance pricing data

Bridging the skills gap in insurance pricing.

We’re not a generic graduate programme. We’re not a traditional recruiter. We’re something different, and deliberately so.

Meet the Founder.

Anthony Butler | Founder, FlarePeople.

Anthony Butler is the Founder and Managing Director of FlarePeople, the UK's only recruit-train-deploy provider built specifically to close the insurance pricing talent gap.

He works with insurers across personal and commercial lines to build scalable pipelines of pricing, data and analytics talent, replacing unpredictable hiring cycles with a measurable, capability-led model.

Redesigning how insurers build pricing capability.

With a background in high-growth talent solutions, Anthony designed the Pathfinders™ Academy to bring rigour and forward planning to what has traditionally been a reactive hiring space. His approach combines:

  • Structured assessment to identify potential and fit

  • Skills progression tracking to follow development over time

  • Deployment readiness reporting, so insurers can see their pricing capability now and what's coming

That lets insurers make better, data-backed decisions about how they develop, deploy and grow their pricing talent.

Opening up careers in insurance pricing.

Anthony is a strong advocate for widening access to careers in insurance pricing, particularly for often overlooked groups: career returners, ex-forces and early talent. He champions using data not only to improve performance but to drive diversity, long-term retention and lasting capability across the market.

Anthony Butler, Founder and Managing Director of FlarePeople

Why choose Pathfinders™ by FlarePeople?

  • Built only for insurance pricing

    The UK's only recruit-train-deploy programme built specifically for insurance pricing. Nothing generic about it.

  • Real hiring insight

    Built by recruiters who know the nuances of pricing hiring, as part of the GWV Talent Solutions group.

  • Taught by pricing experts

    Training from practising insurance pricing experts, grounded in real pricing work rather than theory.

  • Value beyond placement

    Selection, training, mentoring, check-ins and progress reporting, for the whole contract.

  • Ready sooner

    Pathfinders arrive trained, so your senior analysts coach and challenge rather than teach from scratch.

  • A wider talent pool

    Graduates, ex-forces, career returners and changers you might not otherwise reach.

Build your pricing team. Launch your pricing career.

Let us help you ignite your pricing potential. Two ways in: pick yours and we'll take it from there.

I lead a pricing teamBook a short call with Anthony to map where Pathfinders would fit and when the next Pathfinders could start.Book a discovery call
I want to become a PathfinderRegister your interest and we will be in touch if you are a good fit for our next Academy.Register your interest