Our training is designed by pricing leaders who have lived and led insurance pricing strategy, and brought to life through real-world exercises, hands-on learning and practical application.
Pathfinders™ by FlarePeople brings together experienced insurance pricing leaders to build and deliver the technical core of the Academy. Their combined experience across pricing, analytics, leadership and transformation means Pathfinders are trained to the standard pricing teams expect from day one.
But technical skills alone aren't enough. Drawing on our recruitment experience in UK insurance, the FlarePeople team knows what pricing leaders look for, and where typical hires fall short.
Together, we're not just delivering training. We're developing pricing professionals ready for what the industry needs today. See what the Academy covers
Meet the experts powering the Pathfinders™ Academy.
Jeremy Keating.
Insurance Pricing Consultant | Training Specialist | Thought Leader | Founder of Price Writers | Author of Price Writer: The nine-step method to becoming a highly successful general insurance pricing leader
Jeremy, founder of Price Writers is one of the UK’s most respected insurance pricing consultants, with a career spanning leadership roles across pricing, underwriting and analytics for leading insurers. He’s led major pricing transformation projects, developed end-to-end strategies and coached teams from entry-level analysts to C-suite.
At Pathfinders™, Jeremy leads the strategic learning journey - embedding a strong commercial mindset, regulatory awareness, and collaboration into the academy experience. He believes great pricing professionals aren’t just technical experts; they’re business-critical thinkers who can balance precision, governance, and customer fairness.
“Great pricing professionals aren’t just technical experts - they’re commercial thinkers, collaborators, and decision-makers. Through Pathfinders™, we’re helping the next generation build the skills, mindset and resilience to thrive in real-world pricing teams.”
Catrin Townsend.
Director of Education at Price Writers | Pricing Specialist | Technical Trainer | Author of A Risky Business: An Introduction to Actuarial Science
Catrin is a recognised leader in creating approachable and relevant technical education. She combines extensive hands-on experience in personal and commercial lines insurance with a deep knowledge of statistical theory, gained through her MSc in statistics and statistical modelling. Catrin has worked in insurance for over a decade, creating and deploying models that deliver business value and leading pricing transformation.
Driven by the belief that pricing professionals deserve accessible specialist training, Catrin co-founded Price Writers as Director of Education. She has also authored A Risky Business: An Actuary's Guide to Quantifying and Managing Risk in Society - a widely respected book used by major UK insurers, global actuarial institutions and universities to represent a holistic industry view for new joiners.
At Pathfinders™, Catrin’s structured, practical approach ensures every Pathfinder™ builds not only technical expertise but also curiosity and collaboration skills to help them succeed in fast-paced pricing environments.
Catrin is a champion of inclusive learning experiences that support diverse entry points into the industry. She aims to build pricing teams that make a positive impact on the business and society.
“Pricing is about more than models and numbers - it’s about real-world impact. My aim is to make technical concepts accessible, giving people the skills and confidence to shape smarter, fairer insurance outcomes.”
Trained by experts. Ready for your team.
Whether you lead a pricing team or want to join one, there are two ways in.